Bulova Watch company

Bulova, the biggest maker of watches in the United States, during
its decades long success story, was really the product to two men:
Arde Bulova, son of founder Joseph Bulova and John Ballard, a long
time employee who rose from office boy to company President.
Bulova's success was always tied to its innovative and aggressive
marketing and advertising programs.  The company manufactured
watches by the millions, casing movements made in its own Swiss
plant.  It was a mass maker into the 1960's culminating with its
technological wonder, the Accutron.  That innovation found its way
into nearly five million watches before quartz ended this firms
dominance.  Today, Bulova is a totally imported product though the
heart of the watch comes from Japanese technology rather than
Switzerland's.

Time line:
Bulova Watch Company, New York

1875    Joseph Bulova starts a wholesale jewelry business

1920s   John Ballard markets the first wristwatches for Bulova

1926    B-U-L-O-V-A radio time announcements

1927    "Lone Eagle", Charles Lindberg watch

1941    Bulova creates television's first commercial which was
	for wristwatches

1950s   The company begins work on tuning fork principle

1958    Arde Bulova, son of Joseph Bulova, dies

1960    Accutron introduced

1976    Accutron productions ends.


Copyright:  American Wristwatches Five Decades of Style and
Design, by Edward Faber and Stewart Unger, with Ettagale
Blauer, 1988

Tim Sweet
TIMEKEEPR2@AOL.COM
M.O.S.T (MY OWN SWEET TIME) WATCH COMPANY.
14002 Tuckey Lane
El Paso, TX, 79927
(915) 852-2409  (See my add in the MART)

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